| Natural and Green Brands | High End Brands | Drug Store Brands | Independent Brands |
|---|---|---|---|
| W3ll People | Urban Decay | ELF | Sugarpill |
| KJaer Weis | Too Face | NYX | Red Apple Lipstick |
| Vapour | Tarte | Gosh | Makeup Geek |
| Jane Iredale | Nars | Barry M | Lime Crime |
| Body Shop | The Balm | Wet 'N' Wild | Sappho |
| Au Naturale | Bare Minerals | Hard Candy | Beauty Without Cruelty |
| Anastasia | OCC | Annabelle | BH Cosmetics |
| Everyday Mineral | Cover FX | Marcelle | Cailyn Cosmetics |
| Lilly Lolo | Rouge Bunny Rouge | Pixi | Aromi |
| Afterglow | Hourglass | Milani | Bellapierre |